Tech with Beauty: New Trends in Beauty Device Market

High-tech beauty device market has run like a high-revving engine in recent years, with market size valuing at $52.23 billion in 2020. It is expected to grow at a CAGR of 19% between 2021-2028. The market growth is driven by aging population and increasing problems. On top of all that, wider technology application in beauty industry plays a key role. Today, consumers are becoming more demanding—they expect to choose something that are more personalized, precise and non-invasive. That’s what Beauty Sourcing is trying to do. It has a great number of premium suppliers with trending beauty devices that use latest technology.

Now, let’s look at some of the key trends in the category.

Health Consciousness: Non-invasive Device

It is certain that after experiencing a long period of traumatic event, people care more about their health and wellness. They love beauty, but they want less harms. So, non-invasive devices have gained an increasing popularity among consumers. Traditionally, if consumers want face-lifting, they may go through some invasive procedures, which requires longer period of recoveries and post-operation care. Now, with beauty tools and technology, they could realize facial lifting in a much safer, quicker and easier manner. Besides, they are more inexpensive than many surgical choices.

At this time, non-invasive devices are very popular in different procedures at salon, spa or home:

Usage Scenario: At-home Tools

At-home beauty devices boom as a result of the staying at home policy and lockdowns caused by the COVID-19 pandemic. According to a research by Globe Newswire, global at-home beauty equipment market reached $9,571. 6 million in 2020, and it is expected to grow by $79,963.5million in the next 10 years, at a CAGR of 25. 1%.

At-home devices are ease of use and save the commuting troubles. All the more important, they give users a strong sense of involvement and fulfillment. In the category, these trending devices are:

  • Hair removal/regrowth tools
  • Skin care (toning, cleansing, massage, sculpting, etc.)
  • Eye care
  • Body sliming
  • Smart mirrors
  • Nail care
  • Others

Personalized Experience: AI-based Device

Many women complain that they can’t enjoy the right skin care treatment that is customized for themselves. AI helps to solve this problem. Buying such an AI-based device, consumers will have as a professional, exclusive skin consultant. By scanning the face, they could analyze the wrinkles, spots, pores, and brightness levels, among others. And then, they recommend personalized solutions.

The AI technology has covered many areas of beauty devices:

  • Skincare
  • Haircare
  • Make-up
  • Fragrances
  • Among others

Functional Diversity: Multiple Functions into One Tool

Many consumers are probably tired of their long, monotonous skin-care routines, or tired of constantly changing devices for different skin-care purposes. Beauty equipment suppliers always seem to be able to anticipate consumers’ expectation and make a change. So, many multifunctional beauty devices hit the market. These greatly simplify the beauty routines. Many advanced beauty technologies are used, including RF, EMS, LED light phototherapy and acoustic vibration, etc. Whether you need deep cleaning, nutrient penetrating, facial lifting & tightening, anti aging & anti wrinkle , or acne removal & whitening, just choose the proper mode or switch on related heads.

Looking into the Future

Looking forward, high-tech beauty device sector is expected to become the fastest-growing category in the domain. In years to come, it is highly likely to dominate the global beauty device market. This trend is fueled by consumers’ growing beauty consciousness, increasing demands for beauty devices at home and salons, and wider application beauty tech.

The trends in beauty device category are interesting and exciting, and Beauty Sourcing has the opportunity to meet and exceed your expectation. Our complete range of beauty tech devices and continuous innovation will surely help you make the best option!

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