Press Release Oriflame: The One launch event

Press Release Oriflame: The One launch event
India enhances brand portfolio, Signs Huma Qureshi as Brand Ambassador, Colour
~ Unveils professional color cosmetics range – ‘The ONE’ ~
15th October 2014, New Delhi: Direct
Selling major, Oriflame India, today unveiled a scintillating and exuberant
addition to the Oriflame family, and welcomed the stunning Bollywood
diva,  Huma Qureshi as the face for the brand’s color cosmetic
range- The ONE.
The range of cosmetics, inspired by the successful and
contemporary woman, is set to be the reason for every woman’s delight. 
The evening rendezvous witnessed a
dazzling fashion show characterized by flair and panache, where renowned models
like Sonalika Sahay, Noyonika Chatterjee, Donna Masih, Anchal Oberoi
and Krishna Somani amongst others, walked the ramp along with the
show-stopper Huma Qureshi, who launched the new range amidst much fanfare at
the Residence of the Ambassador of Sweden.
The evening also saw an intriguing, magnificent
performance by Fusion Angels who redefined
aerial performances and left the audience spellbound.
The enjoyable evening unveiled
under the headship of Mr. Niklas Frisk, Vice President & Head of South
Asia and MD, Oriflame India
, who asserted “At Oriflame, this year has been
filled with numerous significant developments; from our entry in the hair color
segment to the upcoming launch of wellness supplements – from opening world
class offices to constantly renovating on our current product portfolio. Today
with addition of Huma Qureshi in Oriflame family and launch of The ONE range,
we are confident to take the momentum of growth forward. Huma personifies the
strength and values of a contemporary Indian woman which reflects with our
brand values. ”
Known for her phenomenal portrayals in movies such as
Gangs of Wasseypur and Dedh Ishqiya, Huma Qureshi, has been signed to promote Oriflame’s
color cosmetics range.
Talking about
association with Huma Qureshi, Mr. Mirek
Kopriva, Regional Marketing Director South Asia, Oriflame,
said, At Oriflame, we believe challenging and
re-defining standards with our endeavors. With Huma, we connect to the
quintessential beauty that resides in all Indian women. The association further
strengthens our determination to provide products that are made especially for the
Indian skin.”

Speaking on her association with
Oriflame India, Ms. Huma Qureshi, said, “I feel deeply honored to be
associated with a brand that has such deep resolve towards emancipating women.
I have been following Oriflame’s growth in the country and the brand’s devotion
towards its consultants and consumers has touched my heart. Oriflame’s
path-breaking products are developed by combining the wisdom of nature with the
best of science. I look forward to a fruitful association with the brand.”

The versatile new makeup range comprises secrets from the
experts that are a must-haves for your beauty regime. With three new beauty
ranges- Every Day Beauty, High Impact and Long Wear,  the range offers something for everyone.
Oriflame The ONE Everyday beauty provides
magical solution to transform one’s day-to-day makeup routine from high-
maintenance to effortless.
Oriflame The ONE Long wear range contains indulging,
long-stay products to keep you looking great all day long.
Oriflame The ONE High Impact range offers an
exciting, high-performance, innovative and on-trend range of products to
highlight the diva in you!
Elaborating on The ONE range, Ms. Prachi Mohapatra, Category
Manager, South Asia
said, “ In our endless endeavor to provide the best to
our consumers, Oriflame presents a  bonanza for all – a holistic range of
cosmetics to reveal the stunning you at every occasion. The cosmetics range –
‘THE ONE’ is a powerful mix of Oriflame’s famed goodness coupled with latest
advancements in technology. This festive season, women can re-discover
enthralling looks with Oriflame’s new long-lasting range. The coming months
will also see expansion of the range with addition of impressive products that
complement the Indian skin tone and provide unmatched results.”
October launches will include the following beauty
enhancing miracles:
The ONE Illuskin Foundation SPF 20– Rs.799/-
 The ONE Illuskin Concealer – Rs. 349/-
  The ONE Volume Blast Mascara– Rs. 529/-
 The ONE Eyeliner Stylo– Rs.499/-
Availability: Contact your nearest Oriflame
consultant or SMS Oriflame to 59994.
Founded in 1967, Oriflame is a beauty company selling direct in more than
60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty
products is marketed through approximately 3 million independent Oriflame
Consultants, generating annual sales of around €1.5 billion. Respect for people
and nature underlies Oriflame’s operating principles and is reflected in its
social and environmental policies. Oriflame supports numerous charities
worldwide and is a Co-founder of the World Childhood Foundation. Oriflame
Cosmetics is listed on the Nasdaq OMX Nordic Exchange.
For more information, log on to www.oriflame.co.in or SMS Oriflame to
For further information please
Mallika Sinha Kundu
Oriflame India Pvt

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  1. Whoa! Mega Event at Oriflame! The One is best range launched by Oriflame so far. I ordered foundation and concealer from this range and I must admit that they were beyond my expectation..just loved both of them. The quality of the products is just far better than other market products …would buy its other products soon 🙂


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