Oriflame India enhances brand portfolio, Signs Huma Qureshi as Brand Ambassador, Colour Cosmetics
~ Unveils professional color cosmetics range - ‘The ONE’ ~
15th October 2014, New Delhi: Direct Selling major, Oriflame India, today unveiled a scintillating and exuberant addition to the Oriflame family, and welcomed the stunning Bollywood diva, Huma Qureshi as the face for the brand’s color cosmetic range- The ONE.
The range of cosmetics, inspired by the successful and contemporary woman, is set to be the reason for every woman’s delight.
The evening rendezvous witnessed a dazzling fashion show characterized by flair and panache, where renowned models like Sonalika Sahay, Noyonika Chatterjee, Donna Masih, Anchal Oberoi and Krishna Somani amongst others, walked the ramp along with the show-stopper Huma Qureshi, who launched the new range amidst much fanfare at the Residence of the Ambassador of Sweden.
The evening also saw an intriguing, magnificent performance by Fusion Angels who redefined aerial performances and left the audience spellbound.
The enjoyable evening unveiled under the headship of Mr. Niklas Frisk, Vice President & Head of South Asia and MD, Oriflame India, who asserted “At Oriflame, this year has been filled with numerous significant developments; from our entry in the hair color segment to the upcoming launch of wellness supplements - from opening world class offices to constantly renovating on our current product portfolio. Today with addition of Huma Qureshi in Oriflame family and launch of The ONE range, we are confident to take the momentum of growth forward. Huma personifies the strength and values of a contemporary Indian woman which reflects with our brand values. ”
Known for her phenomenal portrayals in movies such as Gangs of Wasseypur and Dedh Ishqiya, Huma Qureshi, has been signed to promote Oriflame’s color cosmetics range.
Talking about association with Huma Qureshi, Mr. Mirek Kopriva, Regional Marketing Director South Asia, Oriflame, said, “At Oriflame, we believe challenging and re-defining standards with our endeavors. With Huma, we connect to the quintessential beauty that resides in all Indian women. The association further strengthens our determination to provide products that are made especially for the Indian skin.”